Uniform - http://www.uniform.net
Liverpool has the oldest Chinatown in Europe, and this bold new ?200m vision from , taking its inspiration from Shanghai will transform it into a key destination.
We created a series of still images and a short film, and building on the architect's inspiration from a traditional Chinese Dragon, we did the same, developing a stylised, geometric dragon that became a strong and powerful identity.
We collaborated with local composers to create a bespoke and atmospheric soundtrack that played an integral part in creating a visceral film, taking inspiration from traditional Chinese culture whilst adding a contemporary twist and pace to pay homage to the dragon.